It is how the American Dream is supposed to go. An idea leads to collaboration and through dedication and smart business tactics, a successful enterprise arises. College friends Nathaniel Ru, Jonathan Neman and Nicolas Jammet teamed up to create a business that began with a single shop and has flourished into a profitable retail chain in less than a decade. The business, Sweetgreen, is a farm-to-table dining experience that has capitalized on the nationwide healthy eating trend.
The three self-starters are not afraid to explain how they achieved such success. In recent interviews they thank their entrepreneurial parents that provided direction, their willingness to seek advice from everyone and their own drive and discipline that made their dreams become reality.
Nathaniel Ru, one member of the trio and co-CEO with his partners, sees the company as more than a business. To him it is an opportunity to bring better food to more people. His focus is on remaining true to their original vision during development. For example, their recipes change seasonally as the company sticks to its promise of offering only the freshest ingredients. He also believes that the best way to stay relevant is to understand what it is like inside the shops and not just the corporate office. This is why several times a year corporate employees take a hands-on approach in local shops.
Ru is a first-generation American born to immigrant parents that taught him to work hard and believe in his abilities. He is dedicated to filling his company with people that share a common belief and are committed to the philosophy of the business. His desire is to create something that will outlast him and benefit countless numbers of people over time. In addition to the franchise the company also holds a music festival annually in Columbia, Maryland to draw attention to healthy, sustainable eating practices. The company offers workshops in several states to teach school children about nutrition and sustainable eating. The money earned from the purchase of their app is donated to this program. An additional fundraising program brings in money to support AALEAD (Asian American Youth Leadership Education and Development), an organization that assists low-income Asian Pacific American children through educational programs and leadership training.
Southern Dallas is a place that all the civic leaders have been targeting for years because they want to see the homes in the area get more affordable and more accessible. They have looked for a lot of ways to make these changes, and I have wondered for years as a real estate agent what they would do. I noticed a change when Nexbank got involved. They are fronting the money for one of the new programs that will help people get into their homes for the first time. Someone who wants to get a new home can do so with a lot less barriers, and they will contribute back to the community because of their home ownership.
I know that anybody that owns a home is going to do more to help make the community look better, and I believe that it makes more sense for us to help these people in these communities while we can. I am still going to make money, but now people who have not been able to get into these homes before will finally be able to do so. I know that these people have passed by my office, but they could not shop with me.
I am now meeting people who are able to get new homes with the Dallas Neighborhood Homes and Nexbank project, and it is really nice to see. You cannot imagine how good it feels to show someone their home and give them the keys. They get to walk in and know that it is all theirs, and they also get to come in knowing that their lives will changes completely. It has been very easy for people to get into new homes now that Nexbank is involved, and I believe their financial support will change the face of Dallas.
Labaton Sucharow, an established law firm that has been working with SEC Whistleblower attorneys, is among few that have managed to assist clients until they receive compensation for exposing violations of securities laws. Their recent achievement includes a case where one of their clients earned over $17 million having exposed securities violations in the financial services industry.
This is viewed as a major step since the amount represents the second largest award issued by the SEC Whistleblower program since it was introduced in 2010. As part of their policies, the SEC could not reveal details about the specific actions the whistleblower reported about so as to keep his identity anonymous.
Jordan A. Thomas, a senior SEC Whistleblower attorney and the chair of the Whistleblower Representation Practice at Labaton Sucharow stated that the client blew the whistle and exposed the wrong doings that were prevalent in the financial services industry despite the fact many people kept quiet about the violations so they could protect the investors.
He explains that this is just a beginning and they are encouraging more people with information to join their team for assistance that could lead to determination that will see them walk away with awards from the SEC.
About the SEC Whistleblower Program
Started in 2010, the SEC Whistleblower program is working to eliminate securities violations in the business world. Before the introduction of the program, the reporting procedures available could not guarantee whistleblowers personal security and there were not enough channels to facilitate reporting about international cases. This led to the amendment of the Consumer Protection Act to include policies that were friendly to whistleblowers and effective to make it easy to process cases of securities violations.
To ensure the identity of whistleblowers is protected, the SEC Whistleblower program has the anonymous reporting option where a whistleblower may choose to present the information with their identity shielded from public domain. This provision has motivated many people to present their findings since there is no risk their identity could be revealed in the process.
Additionally, the SEC Whistleblower program introduced the international reporting capabilities that have extended to other jurisdictions across the world. According to the SEC, they received 11 percent of total cases in 2011 from other jurisdictions. This number has increased over the years and the system has continued to introduce more features that are friendly to the whistleblowers.
The subscription business can be a difficult business to be in if selling clothes by subscription is the business. It can be difficult primarily because people are fickle when it comes to clothes and trends. They may be thrilled about some shipments of new clothes, but they may not like all the trends that are hitting the market.
These consumers are typically the ones that will cancel subscriptions because they prefer to shop for clothes on their own. Fortunately, JustFab has gained a loyal number of customers that trust the input from the stylists that are selecting clothes for subscribers.
According to Bloomberg, the LA Times states that JustFab executives are gearing up for an IPO even as other businesses in the subscription service arena lose customers and struggle to maintain an audience. This subscription service business can be a nightmare for companies that have not make the commitment to actually work to get loyal customers, but JustFab executives have done their homework.
Executives at JustFab know that plus-sized women were interested in clothes and accessories from this company. That is why this plus-sized expansion of Just Fab clothes was put in place this year. It would be the thing that would entice a whole new group of subscribers.
Just Fab has also brought in a new leader that could bring fresh ideas to the table concerning the strengthening of subscription services. These changes within the internal structure shows that JustFab founders were interested in building up a brand that would continue to survive even when the economy forced people to minimize their shopping.
The great thing about the subscription is that people look at this as another bill that they pay along with everything else. They don’t have to go out to the store and spend money.
It doesn’t feel like they are making silly impulse buys. With this subscription service that get the new garments that fit the style that they have chosen, and they don’t have to waste time in stores trying to buy something that is overpriced. The affordability of JustFab clothes has kept the subscription service strong.