Brazilian investor and entrepreneur Guilherme Paulus on his success in the tourism industry

“The Greatest Salesman in the World,” by Og Mandino, this is the book that Guilherme Paulus would encourage anyone who hopes to achieve success to read. For a man that came from humble beginnings to getting featured in Forbes Magazine as one of the wealthiest individuals in Brazil, it is advice one should take seriously. His rise to the top has not come from knowing the right people or inheritance, but from sheer hard work and believing in himself and his ideas. This was first reflected when he chose not to close down CVC Brasil Operadora e Agência de Viagens S.A despite his partner leaving after only four years. At the time of his departure, the government had just introduced a one-year withholding tax that meant that capital that would have otherwise returned to the business was held in government coffers for an extra one year. This might have been okay for bigger companies, but for small companies like CVC Brasil Operadora e Agência de Viagens S.A it meant draining every last coin and relying on expensive credit where they could get to stay afloat. Learn more about Guilherme Paulus at Crunchbase.

Guilherme Paulus was, however determined to see the company grow and would not allow what he referred to as hitches and glitches to hinder his success. The company has grown to become the country’s tour operator with a presence in more than 400 cities and towns all over Brazil and also having a presence in some other countries in South America. The company today owns cruise ships when less than a decade and a half ago, they were struggling to convenience operators to bring their clients to Brazil. Read this article at

This level of determination is what made Guilherme Paulus entrepreneur of the year last year and a number of years before that. His ability to influence and grow the tourism sector saw the president select him to join the Brazilian Tourism Council that is tasked will formulating policies and advising the government on the required reforms to grow the sector. Guilherme Paulus has also invested in the hotel industry through his GJP network, which today serves more than a million guest annually in their 19 hotels and resorts.