When Carlos Vicente Cerchiari left CVC Brasil Operadora e Agência de Viagens S.A. Guilherme Paulus, his business partner had no option but to buy his share and become the company’s chairman. This was however not the plan that Guilherme Paulus had envisioned and the decision his partner to quit left him with quite the burden. The Young Guilherme Paulus was barely in his mid-twenties and had to oversee the operations of a company that demanded time money and expertise at times way beyond his reach. He, however, chose to stay and push through the hurdles. The first nine years would prove to be very turbulent, and this would really test his resolve to succeed. Guilherme Paulus had, however, endured hard time financial times before as he was unable to attend medical school due to lack of college fee. He understood that failure at the time was not an option as it would only serve as another reminder of what he could not achieve in life due to his humble background. Read this article by Guilherme Paulus at Forbes. These events would help him see CVC Brasil Operadora e Agência de Viagens S.A. as more than a company, but a means out of the life of financial want. The breakthrough he had been looking for with CVC Brasil Operadora e Agência de Viagens S.A. would come from an unexpected call that came from a Mercedes executive who wanted his employees taken on tour. This would fall squarely in the hands of Paulus, who went on to become the lowest bidder beating other better-funded organizations. This was the beginning of his success both as an entrepreneur and as an investor. He immediately started moving from company to company with proposals clearly describing the services they offered and why their services trumped the competition. His strategy worked out quite well as the company was soon handling tens of corporate clients. Guilherme Paulus, however, understood that this alone could not sustain the growth he envisioned for CVC Brasil Operadora e Agência de Viagens S.A. He began coming up with new products targeting the general population with customized packages that were offered at friendly prices. These products continue to a big selling point for CVC Brasil Operadora e Agência de Viagens S.A to date.