FreedomPop is doing the special sort of thing that makes, and breaks, a company on the rise. The freemium mobile carrier has been altering the world of mobile phones for the better part of the last several years thanks to their unique take on what it means to be a ‘paying customer’. FreedomPop ‘freemium’ mobile phone design has given life, and choice, to customers around the world. Let’s take a look at exactly what makes this quirky take so successful.
FreedomPop’s CEO believes that if you create a good enough service people will pay for it. He also believes that you can give away your basic service for completely free, banking on paying customers to upgrade and outweigh the non paying alternative. This is why FreedomPop, at its core, is completely free. Upon signing up and starting FreedomPop you will be given a monthly cap of 200 minutes of talk, 500 texts, and 500 MB of data — all completely free. If you exceed those limits you will then be charged for the surplus.
If you find that FreedomPop’s basic phone plan is adequate you will never need to upgrade or pay for anything. However, if you enjoy the plan but want to get more out of the company then you will have the opportunity to pay for upgrades that round out your phone using experience. In this way FreedomPop becomes more of a digital buffet where you pay as you go rather than forcing you to sign up for bloated packages that you weren’t interested in.
Right now FreedomPop is putting a lot of focus on their WiFi expansion plan. For simply $5 a month you will gain access to over ten MILLION wireless hotspots all throughout the United States. These hotspots were created by FreedomPop and are being maintained by them as well. If you live near one of these hotspots then you will be given access to unlimited wireless internet for a bargain price, especially compared to various unlimited mobile data plans.
FreedomPop is also emerging as a premium carrier with quality hardware in their library. While the company is still ostensibly a ‘Bring Your Own Phone’ company, there are now high quality options that you can purchase. If you don’t want to purchase from FreedomPop, however, you won’t be forced to. In this way FreedomPop is really installing the idea of ‘choice’ into the brains of mobile carrier customers.