Flavio Maluf’s evident preferences

Born in the year 1965, Flavio Maruf began his journey to become the president of Eucatex. It is a family business that has been run since the 1940s within the family reigns. He was however not comfortable with the fact that he already had a stable future, virtue of his inheritance. He studied and finally graduated with a degree in mechanical engineering. Currently, all his efforts are being focused on Eucatex, of which he is the president and CEO.

The Eucatex company has grown consistently over the years. Currently, it has three large operational factories. One of them is located inBotucatu, it concentrates on manufacturing panels and floorwork. The second one manufactures vanishes and paints, located in Salto. The third one deals with operating a seedling nursery (the forestry sector). The first two have developed over the years, they were not within the pioneer objectives of the company. Read more about Flavio Maluf at Wikipedia.

Flavio Maluf has always had an enthusiasm for perfection. That is why he makes efforts to an extent of seeking professional expertise even from international platforms. This has fostered the expansion of the company to new fields. The quality of their products is also very high. This is why they do not strain to make sales even internationally.

Seizing opportunities is one of the greatest pieces of advice he gives to other entrepreneurs. For his company, one of their greatest successes can be attributed t this factor. He realized the market was becoming more refined and preferences were changing. This is why he opted to produce wood fiber instead of just milling timber. The wave of being environmental friendly also places his products at a higher competitive level.

Even with most of his concentration being on the business development, he also creates time for himself. According to him, personal growth and preservation are also crucial. That is why on weekends he goes biking, and within the week he creates time for aerobic exercises at the gym.

Flavio is comfortable with the family business. However, if he was given another chance, apparently he would choose to venture into business independently. He attributes this preference to the changing customs in society.

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